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The star's secrets to preventing wardrobe malfunctions. When people think of women who need tape to keep their clothes on, the image of Jennifer Lopez at the 2000 Grammy Awards in a green Versace dress with a neckline that dipped well below her navel comes to mind. Hollywood Fashion Tape is little strips of two-sided tape that solve everyday wardrobe problems. Its No. 1 use is preventing between-button gaps on shirts and blouses but, as women all over the world can attest, it has plenty of other uses. From bra straps to shoe straps, Hollywood Fashion Tape helps women and their wardrobes stick together.